COMMERCIAL STRATEGY
The success of a modern-day organisation is largely dependent on the quality of strategic planning and management.
Developing a functional, commercial strategy is a key condition for success.
Developing a commercial strategy includes:
· Coming up with product range and brand portfolio
· Sales and distribution policies
· Marketing & sales plans
· Developing company marketing strategies and policies
· Dreating an optimal and effective organizational structure and incentive schemes
· Define SMART Objectives and performance indicators (KPIs)
Cataleya-Consulting will design with you the necessary Commercial Strategy for your business to succeed.
COMMERCIAL MANAGEMENT
After your Organization has defined its Commercial Strategy, your Company will need to succeed in its implementation – that is Commercial Management.
COMMERCIAL MANAGEMENT
The identification and development of business opportunities and the profitable management of these projects and contracts, from lead to sales.
Cataleya-Consulting will define with you the Sales structure and commercial policies to execute your Commercial Strategy.
ENTERING NEW MARKETS
Senior Management tasked with business expansion often look to enter new markets and expand their business through market development.
NEW MARKET
Although exciting, business expansion nevertheless can be risky for a business. It brings unfamiliar challenges and new competitors, but with the right approach and the right market development strategy, entering new markets can give your business increased reach, more awareness, and more profits.
Cataleya-Consulting will walk you through the key steps on how to enter a new market successfully.
MNO’s Sales Expansion
With the Agents and Distributors channel.
SALES EXPANSION
Mobile Network Operators, from Verizon in US to ETB in Colombia, need to stretch their PoS (Poinst of Sale) and sales reach. Agents and Distributors have been a long lasting model of the industry, especially for the Consumer Segment, but with the erosion of ARPU in the sector and tighter Regulatory rules, the right balance for this model has been at the edge for Mobile Operators and Agents / Distributors in several markets.
Cataleya-Consulting extensive expertise with this sales channel model allows us to provide you with the key steps to ensure ROI works for both sides.
PROCUREMENT OF MOBILE DEVICES
Smartphones have revolutionised the World and the pace at new models are released have broken the cycle of post-paid contracts Mobile Operators have implemented for years in the industry. Also, Manufacturers have gained bargaining power and many times moved into direct sales strategies by-passing MNO’s traditional channels.
Our professionals have years in the industry and implemented procurement models and lead negotiations.
At Cataleya-Consulting we can help you design your negotiation model to ensure you optimize your results.
